Your Marketing Plan
Images & Video
High quality images on all marketing material. The images potential buyers see create an all important first impression of your property. I always put lots of photos that make your home look great! Video gets noticed on the web and helps buyers get a better feel of the layout and location.
Signs
A powerful and effective marketing technique. High quality signs will alert potential buyers, neighbours and everyone else to the sale of your property.
World Wide Web
Your property posted on multiple websites for maximum exposure. My website has been optimized to get great search results on Google and other search sites. My unique Squamish property search allows people to find all the MLS® Listings so they keep coming back to my website.
Google AdWords
Internet marketing is more important than ever before. A Google ad campaigne puts your property infront of internet users who search for specific keywords on Google and other search engines like Yahoo. I know how to get your listing visited by targeted real estate buyers.
Video Blogs
Video blogs get noticed on the web. Entertaining video blogs keep people coming back to my site for real estate information. My site is updated often with realevant and current real estate news and commentary. I keep people interested and this means they are viewing your property.
Facebook & Twitter
Daily updates to my circle of influence spreads word of mouth and ensures that local buyers will know about the sale of your home.
REALTOR® Updates
I keep in constant contact with all the local REALTORS® updating them with news, selling features and photos to keep your property top of mind. REALTORS® sell properties so reminding them that yours is for sale gives you the edge.
Open House
Public open house gives neighbours and anyone else a chance to view your home with no obligation. This will help spread powerful word of mouth advertising. A special REALTORS® Only Open House is one of the most powerful sales strategies. This will get all of Squamish prepared for the sale of your home.
Print Ads
I use various publications to advertise your property. Local newspapers like: The Chief and Garibaldi Times get the word out close to home. I extend the reach to potential buyers in other area like Vancouver, Whistler, Pemberton and Nationaly with publications such as: Pique News Magaziene, The Question and The Globe and Mail.
Direct Mail
This strategy involves selecting a large area of current home owners and renters. I then send a personalized message directly to their mail box. This creates word of mouth and has more impact on potential buyers which leads to sales.
ATM Rooms
Royal Bank and Scotia Bank have high traffic Automatic Teller Machine rooms with hundreds of potential buyers passing through each day. I have a spot for your property in these high traffic Squamish location.
Three simple steps to successful selling:
- PRICE
- PRODUCT
- PROMOTION
PRICE
Setting the price of your home is the most important factor in the amount of interest your property will get from potential buyers. Overpricing your property will severely limit the attention your property will receive. A properly priced property will get your more exposure and help sell your home quickly.
PRODUCT
Think of your home as a product for sale. The three most important elements of your product are the:
- WALLS - Painting and repairing damaged walls is the least expensive upgrade you can do to make your investment look its best.
- FLOORS – Cleaning carpets and upgrading flooring to laminate or wood products has a huge impact and can be done quickly.
- CLUTTER – The most overlooked thing you can do is clean up all excess clutter around your home. Put all your personal effects like pictures and curios into boxes and store them in the garage or in a storage unit.
PROMOTION
The promotion of your home is where I take over. 85% of buyers will search for their property on the internet. I know how to get your property noticed on the web. My marketing plan is proven effective and gets properties SOLD. Signage and print advertising also play an important role in the marketing plan. I do it all for you.